AMC Network Collateral & FYC Packaging

The 2016 AMC Network identity rebrand embraced a more confident and emphatic expression of the brand. The visual identity was bolder and more energetic than before—qualities we incorporated into the redesign of their print collateral.

We used the punchy Avenir Heavy type in all caps that was being used in their on-air graphics for primary information on their business card, letterhead, leave-behind, and envelope, and let the secondary content be understated.