Levi’s: Finished By Nature
In support of Levi’s ongoing focus on forward-thinking collaborations and the arts, we developed several campaigns that meaningfully engaged with the creative community.
One of which in support of Levi’s commitment to sustainable finishing practices, “Finished by Nature” was a museum intervention project spanning two museums, MOCA in Los Angeles and the D-Museum in Seoul. In collaboration with Levi’s we created a capsule collection distressed by the natural and urban environment of Los Angeles. The materials used to construct the engagements have been aged over the course of months through exposure to the sun, wind and rain. Also, below you will find other ways that we helped promote the Levi’s brand.
-
General Creative Direction
Experience Design/Production
Brand Positioning
Content Development
Apparel Design
-
Epidemic Agency
Brian Roettinger